Charlotte Bedford & Lucy Baylis | Coordinate Sport

Charlotte Bedford
& Lucy Baylis

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Our guests on this episode are Charlotte Bedford (Technical Director) and Lucy Baylis (Marketing Manager) of Tumble Tots. The UK’s leading structured physical play programme for children from 6 months to 7 year olds.

Charlotte talks us through her journey to becoming Technical Director and the philosophy behind Tumble Tots.

We hear how Lucy joined to implement Charlotte’s vision for a refreshed brand and how the franchise network is supported by centralised marketing.

The story behind pivoting to online as the pandemic enforced closures, led to doubling their Facebook audience and created opportunities for growth into new territories.

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