

From Coordinate Sport, it’s The Drive Phase. A show about sports founders, leaders, and experts in the sport and physical activity space and the stories behind their business journeys.
As businesses, we want to stay in the drive phase for as long as possible and continually grow. This podcast is focused on connecting with and showcasing these industry thought leaders.
Hear valuable insights from every stage of their business journey, including how they scaled their businesses to being part of what is now a $12 billion global industry.
Don't miss an episode!
James Moore is the man behind The Drive Phase, a seasoned entrepreneur, co-founder, and CEO of Coordinate Sport.

James’ 15 years of experience has seen him successfully launch and grow a number of businesses within the sports coaching and active education industry.
Passion for sport and business and a desire to contribute to the success of the industry led him to create the Drive Phase.
By combining his own track record and mutual understanding of the sector; he brings his first-hand experience to deliver a unique interview with each guest, sharing with you compelling stories and business lessons from the top of the industry.
Latest episodes
101
Max Webb
- Founder & CEO
- Rugbytots

- 49:03 min
- 24/03/2023
In this episode, we're excited to welcome Max Webb, the Founder and CEO of the global kids rugby franchise, Rugbytots.
100
How to Lead an Activity Organisation
- Lessons From Leaders
- Part 10
- 52:01 min
- 06/03/2023
Part 10 of our wrap-up series brings together the best insights from episodes 91 to 99 and is a great way to jump in and sample the Drive Phase content.
099
Andy Dalby-Welsh
- CEO
- London Youth Games
- 39:09 min
- 17/02/2023
The London Youth Games has offered 1.5 million young people with opportunities for sport and competition.
098
Natalie Justice-Dearn
- CEO
- Rounders England
- 41:57 min
- 10/02/2023
During the show, we discuss Natalie’s early memories of playing football, as well as insight from leading projects across multiple sports governing bodies.
097
Katerina Biloruska
- President
- Parimatch Foundation
- 38:38 min
- 27/01/2023
During the show we discuss the launch of the foundation and the impact they are making for the citizens in need.
096
Max Cotton
- Founder & CEO
- Another Round

- 69:19 min
- 23/01/2023
During the episode we discuss Max’s journey and how he scaled Another Round during a pandemic.
095
HAF Sprint Event
- Andrew Forsey & Prof. Greta Defeyter
- HAF Alliance

- 31:15 min
- 06/01/2023
We hear about the future of HAF and the national sprint event in London which was the culmination of a national roadshow of events.
094
2023 Predictions
- James Moore
- Andrew Hicks
- 76:48 min
- 30/12/2022
I am joined by the UK leading sports tech consultant Andrew Hicks. We discuss what we think of 2022 and what will happen in 2023.
093
Angela Wilson
- CEO
- Angela's Swim School

- 33:56 min
- 16/12/2022
During the episode we hear how Angela refocused her experience and drive, and created her own program of swimming training.
092
Amy Lalla
- Co-Founder & Director
- Let Me Play

- 43:06 min
- 02/12/2022