If you are a visitor to our website

Information we collect

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

The information we collect, use, store and transfer depends on whether you have requested us to contact you to demonstrate our service or whether you are just browsing our website.

The information collected when you browse our website will also be dependent on whether you consented to additional cookies being downloaded. If you have, please see our cookie policy for more information.

The data we collect can be grouped together as follows:

  • Identity Data includes first and last name when you ask us to be contact you or a unique identifier ID if accept cookies other than strictly necessary, please see our cookie policy, job title, company name and web address.
  • Contact Data email address and demo contact telephone number , again only if you ask us to contact you.
  • Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data includes information about how you use our website and services, urls visited, this will be dependent on what cookies you have consented to.


Special categories of personal information

Coordinate Sport does not process any sensitive personal data of website users.


How your data is used

In simple terms we use your data when you complete “request a demo” form to schedule a demonstration, we will contact you in regards to this request.

Alternatively we may use your visit and movement around our website to assess the effectiveness of the website.

The table below details specifically how we may use your data when you are Website Visitor:


Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer and provide a demo of our service as requested when you complete the “request a demo” form

(a) Identity

(b) Contact

Necessary for our legitimate interests (to provide our services)

To manage our relationship with you which will include notifying you about changes to our terms or privacy notice

(a) Contact

Necessary for our legitimate interests (to keep our records updated)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, and system maintenance)

(a) Technical

Necessary for our legitimate interests (for running our business, provision of website and network security)

To use data analytics to improve our website, marketing and user experiences

(a) Identity

(b) Technical 

(c) Usage

Necessary for our legitimate interests (to develop our business and to inform our marketing strategy).



Third-party marketing – we will not share your data with any third parties for the purposes of direct marketing .

Opting out – you can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.

Cookies – you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Change of purpose – Your data will only be used for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at privacy@coordinate.cloud

If we need to use your data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.



While our website is designed for a general audience, we will not knowingly collect information of children under the age of 13, and in some jurisdictions the personal information of children under the age 16.

If you believe we might have any personal information from or about a person under the age of 13 (or under the age of 16 in some jurisdictions), please email us at privacy@coordinate.cloud


Who we share your data with

There are certain circumstances where we may need to share your data with our third party service providers. For example, if you use our “request a demo” form, we use a sub-processor called Calendly to schedule your appointment and your details will be processed in America.

If you accept analytical cookies or advertising cookies your unique id and Technical Data may be shared with Google and Force24, please see our cookie policy for more information about cookies. Other third-party service providers include our IT systems where the information will be stored or used to contact you, for example Gmail.

Your data may be transferred to other third party organisations in certain scenarios:

  • if we discuss selling or transferring part or all of our business – the information may be transferred to prospective purchasers under suitable terms as to confidentiality
  • if we are reorganised or sold, information may be transferred to a buyer who can continue to provide services to you
  • if we’re required to by law, or under any regulatory code or practice we follow, or if we are asked by any public or regulatory authority – for example the Police
  • if we are defending a legal claim your information may be transferred as required in connection with defending such claim


In all cases we ensure that we have appropriate technical and organisational measures in place to protect your data to the highest standard.


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