Close this search box.

Coordinate Sport Welcomes Andrew Hicks as New UK Managing Director to Drive Future Growth

February 5, 2024

Share this post

In an exciting development for the sports management sector, Coordinate Sport, a pioneer in providing comprehensive software solutions for sports program management, has announced the appointment of Andrew Hicks as its Managing Director for the UK. This strategic move aims to bolster the company’s growth trajectory and reinforce its commitment to delivering exceptional value to sports and activity providers across the country.

Andrew Hicks, known for his impressive track record in leading teams to achieve substantial growth and operational excellence, brings a wealth of experience from the sports and technology industries to his new role at Coordinate Sport. His appointment is anticipated to be a catalyst for innovation and expansion, as the company seeks to deepen its market penetration and enhance its product offerings.

James Moore, Co-founder and CEO of Coordinate Sport, expressed his enthusiasm about Hicks joining the team:

“We are thrilled to welcome Andrew as our new Managing Director for the UK. His extensive experience, strategic vision, and passion for sports management are exactly what Coordinate Sport needs as we embark on our next phase of growth. Andrew’s leadership will be invaluable as we continue to innovate and provide our clients with the best possible solutions to manage their programs efficiently.”


In his new role, Hicks will focus on driving growth strategies, expanding the company’s reach into new markets, and further developing its suite of sports management tools. His expertise in strategic planning and business development, combined with a deep understanding of the sports sector, will enable Coordinate Sport to enhance its offerings and meet the evolving needs of its clients.

“I am excited to join Coordinate Sport and work with such a talented team,” said Hicks.

“The potential for growth in the sports management software sector is enormous, and I am confident that with our innovation and customer-focused approach, we can achieve great success. I look forward to leading the company to new heights and ensuring that we continue to support our clients in managing their sports programs more effectively.”


Coordinate Sport is committed to its mission of simplifying the management of sports programs, allowing coaches, clubs, and organisations to focus on developing athletes and delivering outstanding sports experiences. With Hicks at the helm of its UK Business Development, the company is poised for a new era of growth and success.

For more information about Coordinate Sport and its innovative solutions, please click here.

More impact less work

Coordinate everything in one application

Having problems signing up? Contact us, we’re here to help.

Close this search box.

Thrive in a digital world

Download our Self Assessment Workbook today!