A new piece of research, Gen Z Fitness: Cracking the Code, has shown that Gen Z may represent future untapped potential in the market. A third of this generation are exercising regularly, with more than 50% wanting to get active. Much of Gen Z is already regularly using fitness facilities.
Les Mills has concluded that this generation, born between 1996 and 2010, may have the biggest impact on fitness compared to previous generations. 50% of this market wants to work out regularly but need help to get started. And 68% want to work out at home first, especially with trends across social media for easy at-home workouts.
With the impact of the pandemic forcing people into home fitness, much of this generation’s exercise might have been largely at home. The report calls this ‘a key battleground for clubs’ as the Gen Z market grows and develops its impact on the market.
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