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wellness economy

The US becomes the world’s largest wellness economy

May 15, 2024

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The US is the world’s largest wellness economy, with a valuation of US$1.8 trillion, according to a recent report by the Global Wellness Institute (GWI). This makes the US market double the size of China’s, worth US$790 billion.

The US leads in 9 out of the 11 wellness sectors measured by the GWI within the global US$5.6 trillion wellness economy. The largest US wellness sectors are:

  1. Physical Activity: US$338.6 billion (+22.9% growth from 2020-2022)
  2. Personal Care & Beauty: US$310 billion (+13.4%)
  3. Healthy Eating, Nutrition & Weight Loss: US$289 billion (+8.4%)
  4. Wellness Tourism: US$259 billion (+31.8%)


The Spa category accounts for US$25.9 billion of the US wellness market. The report is now available on GWI’s Geography of Wellness platform following a partnership with the National Academy of Sports Medicine (NASM).

To find out more, see here.

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