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Sport 4 Life

Tom Clarke-Forrest

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Our guest this episode is Tom Clarke-Forrest, Founder and CEO of Sport 4 Life.

Tom launched Sport 4 Life with the mission to tackle social issues through sport. Since launching over a decade ago the charity has changed its delivery model and scale significantly.

During the episode, Tom walks us through this journey and expands on his decision to move from a sport for sport’s sake model to drive more impact with programmes that give young people the opportunity to create a better future for themselves.

We discuss Tom’s inspiration for launching the charity, strategies for high performance and plans for the future.

5:07

My experience of sport growing up was very much a positive one.
5:07

10:17

A lot of effort went into income generation and fundraising because if we wanted to grow this thing and employ other people, that had to be central to our approach.
10:17

13:08

We were really embedded in those local communities. And we want to have really positive relationships with our young people.
13:08

23:33

We don’t want to stigmatise failure. It’s how we learn.
23:33

34:28

Don’t seek external validation or happiness from external things. Focus on purpose and meaning, what brings you joy.
34:28

More impact less work

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