Sport 4 Life

Tom Clarke-Forrest


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Our guest this episode is Tom Clarke-Forrest, Founder and CEO of Sport 4 Life.

Tom launched Sport 4 Life with the mission to tackle social issues through sport. Since launching over a decade ago the charity has changed its delivery model and scale significantly.

During the episode, Tom walks us through this journey and expands on his decision to move from a sport for sport’s sake model to drive more impact with programmes that give young people the opportunity to create a better future for themselves.

We discuss Tom’s inspiration for launching the charity, strategies for high performance and plans for the future.


My experience of sport growing up was very much a positive one.


A lot of effort went into income generation and fundraising because if we wanted to grow this thing and employ other people, that had to be central to our approach.


We were really embedded in those local communities. And we want to have really positive relationships with our young people.


We don’t want to stigmatise failure. It’s how we learn.


Don’t seek external validation or happiness from external things. Focus on purpose and meaning, what brings you joy.

More impact less work

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