Adoption of AI
AI adoption in sports has been slower than anticipated, with more focus on computer vision and machine learning rather than generative AI. However, AI has significant potential for enhancing fan engagement through chatbots offering deeper insights and customized sports betting models. The sports industry is expected to follow other sectors in identifying profitable AI applications.
Streaming opportunities
Streaming platforms are likely to remain supplementary to traditional TV broadcasts soon. The model of traditional broadcasts complemented by streaming services may represent the future of sports broadcasting, catering to both casual and dedicated viewers. Streaming platforms recognize the importance of securing sports rights to attract audiences and increase advertising revenue.
Other key themes for 2025 include the growth of women’s sport, geopolitical influences, and environmental, social, and governance issues such as sustainability and diversity.
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