GWI partners with BBC

GWI partners with BBC for its new film series demystifying wellness

January 7, 2022

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A new partnership between the Global Wellness Institute (GWI) and BBC Storyworks will look at the true meaning of wellness in a documentary-style set of short films. The project comes as methods of spiritual and physical wellbeing have become more significant in the fight against the long-term impacts of COVID-19 and impoverishment.

BBC Storyworks is the commercial creative arm of BBC Global News and will be co-producing the series ahead of the 2022 GWS in Tel Aviv, Israel. The short films will be a combination of documentary-style short films, immersive audio content, and in-depth contextual written pieces.

The series objectives will include:

  • Exploring the digital revolution’s impact on the wellness industry
  • Inspiring audiences to kickstart their own wellness habitats and lifestyles
  • …and much more.

 

The hope is that the series will bring forth a better understanding of wellness around human-centric stories.

To find out more, see here.

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