The results of the first major UK study to quantify the benefits of consuming culture and heritage are in – and it’s good news for our health and the economy.
Engaging in cultural activities such as a musical performance or attending an exhibition was found to have significant benefits to health and wellbeing, including alleviating pain, frailty, depression, occurrence of dementia and dependence on medication.
The review, commissioned by the Department for Culture, Media and Sport, was a collaboration between Frontier Economics and the World Health Organization. The report found evidence across a broad age range – from children to adults – to suggest health and wellbeing improved when they attended or participated in organised artistic, musical or theatrical activities.
If you’re a sports coaching company or activities provider, this is a greater opportunity for using your local environments or landmarks as part of your HAF or general activities programmes. Utilising local facilities and environments will increase mental, emotional and physical health whilst increasing their understanding and connection with their local towns, cities and regions.
To find out more, see here.
