Leaders in the UK fitness and leisure sector are urging the government to prioritise physical activity in the upcoming budget, aiming to transform the UK into the most active nation in Europe. This call follows a Sport England report that highlights the substantial social value of physical activity, estimated at £100 billion annually.
The coalition, which includes representatives from various organisations such as UK Active and Swim England, emphasises that nearly 24% of council areas are at risk of losing leisure centres or facing reduced services due to ongoing high energy costs. A recent survey revealed that 62.5% of private fitness facilities are likely to increase customer pricing within six months to cope with these operational pressures.
Huw Edwards, CEO of ukactive, pointed out that many community facilities are struggling to remain open amid rising costs. He stated, “The health of our nation is clearly deteriorating, and we have never needed these essential facilities more.” The leaders are advocating for immediate government action, including reducing VAT on gym memberships and expanding support for public leisure facilities.
In addition to financial relief measures, the coalition calls for a comprehensive National Physical Activity Plan that integrates services into the NHS and incentivises greater participation in physical activities. They stress that without sufficient support, many facilities may close permanently, further impacting public health and community wellbeing.
As the government reviews its energy support schemes, sector leaders remain hopeful for timely interventions to prevent further closures and ensure access to vital fitness resources for communities across the UK.
