Subway has launched a campaign called “Fresh Moves” in partnership with GB Basketball, Breaking GB, and Skateboard GB to promote physical activity and diversity in these emerging sports across the UK.
The initiative aims to inspire and encourage diverse communities to embrace active lifestyles, based on a survey that found 31% of UK adults are more open to exploring emerging sports than traditional ones.
The campaign will include:
- Headline partnerships at national championships
- Support for community events
- Funding for coaching and training
- Collaborations between the sports and schools
Subway plans to leverage its network of over 2,300 restaurants in the UK and Ireland to bring Fresh Moves to communities and champion movement among diverse groups.
To find out more, see here.
