A recent survey conducted by The Gym Group reveals a significant shift in social habits among Generation Z in the UK, with many young people increasingly favouring gyms over traditional pubs for socialising.
The study surveyed 2,039 adults aged 18 to 24 and found that 37% of respondents consider exercise a social activity, while 23% cite socialising as a primary motivation for working out. Additionally, 42% reported forming friendships through fitness activities.
This trend highlights a broader movement towards prioritising health and wellness over nightlife. The Gym Group noted a 10% increase in average monthly gym visits among this age group in 2023 compared to the previous year. Notably, 62% of Gen Z respondents indicated they exercise at least twice a week, and 47% have reduced their alcohol consumption or stopped drinking entirely in the past six months.
Will Orr, CEO of The Gym Group, emphasised that this demographic’s preference for fitness reflects changing lifestyle choices. He noted that gyms are becoming social hubs where young people can connect and enjoy a healthier lifestyle. As part of this evolving landscape, venues are adapting by offering non-alcoholic drinks and wellness-focused experiences to cater to the preferences of health-conscious consumers.
The findings suggest that fitness facilities have a unique opportunity to engage this generation by creating environments that blend social interaction with health and wellness activities. This could include hosting immersive evening fitness events featuring live DJs and smoothie bars, appealing to Gen Z’s desire for both community and fitness.
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