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Broadcasting investment

UK sports bodies continue broadcasting investment in grassroots sport

March 20, 2023

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UK sports bodies, including The Football Association, the Rugby Football League and the Lawn Tennis Association, have recommitted themselves to the Voluntary Code of Conduct on Broadcasting Major Sporting Events.

The Code is administered by the Sport and Recreation Alliance and requires all signatories to put a minimum of 30% of their net broadcasting revenues into broadcasting their events. The aim is for UK sports bodies to make their respective events available to free-to-air broadcasters in live, recorded or highlights. These formats need to be available to as many people as possible.

In the last year, UK sports bodies have invested £158.6 m in grassroots delivery. This happened despite significant strains from COVID-19, ongoing rises in the cost of living and the strained finances in national sports bodies and their affiliated community clubs and groups.

The majority of UK sports bodies reported as being compliant with the Code. It was only the England and Wales Cricket Board that fell below the 30%. The ECB was found to be compliant in accessibility but had suffered unexpected losses due to COVID-19 restrictions, delays to capital projects and the rollout of an insurance scheme.

To find out more, see here.

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