fbpx
Search
Search
Close this search box.
Sportmadness

Alejandro García

102

Share this episode

 

In today’s episode, James speaks to Alejandro García Jiménez, the founder and CEO of Sportmadness. Starting as a football coach at summer camps as a youngster, sport has always been Alejandro’s passion. And it is based on the passion that he founded his company in 2012 and expanded the business with digital franchising in 2017. At the time of this interview, Alejandro’s company was already working in nine countries across the world and still growing rapidly.

Sportmadness is a sports event and school management company that helps works with public administrations, educational centers, clubs, companies and sports facilities to offer the best sports services. They empower sports lovers to become entrepreneurs and run their sport management businesses based on their “business in a box” solution.

Tune in as James and Alejandro speak about:

  • Alejandro’s early sports memories and how impactful the sporting and coaching environment of Spain has had on his career
  • The trigger milestone that led to the birth of Sportmadness
  • Their main focus and the strategies put in place to best facilitate them
  • How do they standardize everything across the board to make sure they’re getting the same kind of experience in all territories
  • Why recruitment is their most difficult challenge and how they work through it
  • Who they are looking for when fishing for a franchisee
  • Challenges in digital adoption and how they combat them
  • How to manage changes in using socials to generate good leads
  • Alejandro’s philosophies for being a good CEO

 

… and so much more!

9:42

Sports Management for me, it’s not a job. It’s not work. It’s a hobby, and it’s my life.
9:42

16:03

Recruiting is very difficult. I think that the most difficult thing is managing cash and people.
16:03

32:51

For me, empathy I think is the most important thing. It’s something that I learned from my father to treat other people as you want to be treated.
32:51

43:00

The real value for a brand is what our clients experience from us. So a brand should have processes attached to it. If not, it’s just a logo.
43:00

45:12

It’s not about where you are going. It’s about the process. It’s about enjoying every day.
45:12

More impact less work

Coordinate everything in one application

Don't miss an episode!

Related episodes

Amanda Frolich

Amanda Frolich

Andy Hicks sits down with Amanda Frolich, affectionately known as Action Amanda, the spirited advocate championing active play for kids.

Gary Laybourne

Coach Core Foundation
Gary Laybourne

Gary discusses Coach Core’s ambitious vision for growth and invites listeners to explore how they can help shape the future with him.

Anne-Marie Martin

diddi dance
Anne-Marie Martin

James is joined by Anne-Marie Martin, the founder of diddi dance, a preschool dance franchise that’s captured the imaginations of babies and toddlers across the UK.

Joe Lowther

Joe Lowther

James invites Joe Lowther, the CEO of KICK, a man whose faith and passion have driven him to transform the lives of countless children.

Mike Matera

Beestera Soccer Training
Mike Matera

James speaks to Mike Matera, a former professional footballer for the Western Mass Professional Soccer team, a coach, and co-founder of Beestera Soccer Training.

Grace McNamara & Louise O'Mahony

EXI
Grace McNamara & Louise O'Mahony

James speaks with Grace McNamara, Chief Executive Officer at EXI, and Louise O’Mahony, Head of Consumer Success at the innovative care delivery company.

Andrew Hicks, Craig Jones & Rob Brown

Wraparound Childcare Funding Panel

In today's episode, James features an amazing trio with bursting expertise in Wraparound childcare within the sports corporate sphere.

Graeme Eaglesham

Future Kids

In today's episode, James speaks to Graeme Eaglesham, the co-founder and CEO at Future Kids.

Paul Lawrence

Paul Lawrence

In today's episode, James speaks to Paul Lawrence, the CEO at Challenger Sports and Teamwear.

Craig Brennan, Dean Horridge & Chris Irwin

Business Acquisitions Panel

Listen in as the quad panel unravels valuable insights delving deep from their experience and positions in business growth.

Search
Close this search box.

Thrive in a digital world

Download our Self Assessment Workbook today!