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Water Babies

Paul Thompson


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Our guest on this episode is Paul Thompson, Founder & CEO of Water Babies.

If you have young children then you will know Water Babies, they teach swimming to 52,000 babies per week and have £30million in annual revenues.

Seeing a gap in the market to professionalise baby swimming Paul created a brand, a successful program and an extremely scalable business model, but more importantly an award winning culture that stands the test of time.

We hear Paul’s journey from the start with all the ups and downs along the way to becoming the global powerhouse in babies swimming they are today.

Take notes from a pioneering entrepreneur who has helped to shape the industry. Enjoy the show.


I always promised myself growing up that if I wasn’t happy doing something, I’d leave.


We live and breathe our brand and we put a lot of effort into that. I think one of the reasons why it resonates for people to love us is because they believe in the brand. And not just on a surface level but in a really conscious level. It’s really quite an emotional connection they have with us.


I envision in the future that we create this amazing program which has really good demands.

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