Growing a sports program within an organization requires a multifaceted approach that includes community engagement, effective coaching development, strategic partnerships, and the implementation of proven coaching models. Here are several strategies that organizations in sports coaching can use to expand and enhance their programs:
1. Engage with your community and potential customers
Host community events
Organizing local sports events such as tournaments, fun runs, or sports festivals can attract participants of all ages and skill levels. These events not only promote physical activity but also help foster community spirit and provide a platform for families and neighbors to connect. Offering free or low-cost participation ensures inclusivity and broader community involvement.
Collaborate with local schools and youth organizations
Developing partnerships with local schools and youth organizations can help sports coaching companies reach young athletes. Offering after-school programs, coaching sessions, or mentorship opportunities can make a significant impact on youth development. These collaborations can also foster long-term relationships within the community.
→ James Cutting – Finding passionate coaches in local areas
Community impact with Football Fun Factory
Founder and CEO of the Football Fun Factory James Cutting started his first camp on an astroturf in a housing estate. He imagined inflatables and football activities that could engage all children regardless of their ability. Taking advantage of the young families in the area, his first session was a great success. To build his franchise model, they focused on community development and a volunteer network of football coaches.
2. Develop your programs and strategic partnerships
Collaborate with local businesses
Partnering with local businesses for sponsorship and support can provide additional resources for sports programs. Sponsorship of local sports teams, school events, or community activities can enhance brand visibility and goodwill. Providing uniforms, equipment, or funding for community events can establish the company as a supportive and integral part of the community sports ecosystem.
Develop inclusive programs
Designing programs that cater to various segments of the community, including people with disabilities, seniors, and non-athletes, can promote inclusivity. Adaptive sports programs, fitness sessions for seniors, and beginner-friendly classes can help ensure everyone can engage in physical activity.
→ Seif Tawfik – Capitalizing on new partnerships
Building a technical identity with Stryx Sports
Founder of Stryx Sports, Seif Tawfik, has built a formidable brand, well-known for its sporting partnerships. They spent five years building the prestigious Barça Football Academy before deciding on new partnerships to meet the demand for their technical approach to sports coaching. In 2017 they started Rhythmic Gymnastics, and in 2019, they signed an agreement with the NBA.
3. Recruit and support the right talent
Implement the GROW model
The GROW model (Goals, Reality, Options, Will) is a renowned coaching framework that helps in goal-setting, problem-solving, and performance improvement. By incorporating the GROW model into coaching practices, organizations can optimize performance and culture. This model encourages a collaborative approach, focusing on transformational rather than transactional coaching.
Invest in professional development
Continuous professional development is crucial for coaches. Programs that offer advanced training, certifications, and workshops can help coaches stay updated with the latest techniques and methodologies. Organizations like UK Coaching provide a wealth of resources, including eLearning courses, live online classes, workshops, and practical guidance to help coaches enhance their skills.
Foster a supportive coaching environment
Creating an environment where coaches feel supported and valued is essential for their growth and effectiveness. Providing access to resources, mentorship, and opportunities for self-discovery can help coaches develop their skills and inspire positive change in their athletes’ lives.
→ Alejandro Garcia – Developing your marketing methods
Recruiting digital franchisees with Sportmadness
Alejandro Garcia, founder of Sportmadness, a digital activities franchise, has a specific model for finding and engaging new franchisees. They look for three “buckets” of people. The first is those who have studied sports management-related topics, the second is those from agencies in esports or sports companies, and the third is those looking for a change of careers. Once they’re up and running, the fairest way is to judge them on their numbers.
To find out more about how these companies grow and develop their companies, check out The Drive Phase podcast, where we interview the movers and shakers in the activities sector to bring you the best in business, operations, and development.
