Managing Director of Global Football Franchise brands Socatots and Brazilian Soccer Schools.
Fred Lowe had a unique introduction to football, being in the directors box from age 5, when his father Rupert was Chairman at Southampton.
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The biggest challenge of holding together a franchise network is constantly driving them to sort of increase their numbers of children, their coaching and deliver better sessions.
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When it comes to selling an international franchise, it’s more of doing all the right things in each of your countries that you’re in, in terms of marketing and delivering good classes, and getting good content out there.
Our Guest this episode is Nicola Walker, CEO of Sported. We discuss Nicola’s early career in leisure and working on groundbreaking customer loyalty schemes.