Our guest in this episode is Max Cotton, Founder & CEO of Another Round.

He is at the forefront of personal training tech using AI to enhance client experience.

Max had a passion for combat sports at a young age, going on to train in a Thai Boxing camp before settling in Nottingham to study and beginning his journey to becoming a pro MMA fighter.

Following his career in combat sports he embarked on a corporate career but fitness was always his passion. Working as a PT in the city he founded a successful adult training program, before starting Another Round which took off during the pandemic.

Another Round is now an app as well as a fitness programme, that uses AI to make personal training smarter and more affordable. Max has now secured investment from serial entrepreneur and Pure Gym Founder Peter Roberts.

During the episode we discuss Max’s journey and how he scaled Another Round during a pandemic.