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UK at NFL

Will Stone

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This episode I am joined by Will Stone, the Head of CSR Strategy at UK at NFL.

Will’s career is a travel bucket list that has led him to work on projects across 50 countries. Initially influenced by a gap year coaching in Cairo and Mozambique, he found his passion for sport for development and went onto work at Laureus as they launched into Asia.

We discuss the vision for NFL in the UK moving from simply hosting games to a year round strategy for developing the sport in the UK. As well as Will’s approach to leading with empathy.

06:45

The coaching was great but I learnt so much more from the experience of working in a different culture.
06:45

21:32

How can we build the long term community platforms and structures that will allow us to become a more year round business and create positive change through our sport.
21:32

29:05

People are looking for something different, the NFL has a great connection with young people.
29:05

33:02

We started the NFL Academy in the UK to recognise local role models.
33:02

39:21

Programmes need to be authentic and have a proper purpose to be effective.
39:21

41:10

Being able to relax and play weekly 5 aside with friends is my biggest stress reliever.
41:10

More impact less work

Coordinate everything in one application

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