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Sports Connect Africa

Cynthia Mumbo

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Our Guest this episode is Cynthia Mumbo, Founder and CEO of Sports Connect Africa.

Cynthia’s passion for marketing and sport drove her to launch Sports Connect Africa with the mission to support the commercialisation of sport across the continent.

During the episode she shares her journey and outlines the potential for the sports industry in Africa. We cover life as a female executive in sport and her vision for Sports Connect Africa to be the destination for organisations wanting to enter the market.

12:45

My basketball story and my commercial marketing story cannot be separated.
12:45

14:40

Working for Diageo was probably my best selling experience. It opened up my mind to the opportunities across Africa.
14:40

16:20

Marketing is very simple, execution is the difficult part.
16:20

19:02

The market is huge, there are 1.2 billion Africans.
19:02

20:45

Culturally sport has not been considered a business in Africa but this is changing.
20:45

24:49

I love to take risks and jump in and shake things up.
24:49

More impact less work

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