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The STA Group

Rebecca Hopkins

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In today’s episode, James speaks to Rebecca Hopkins, the founder, and CEO of The STA Group, a sports tech entrepreneur, award-winning ENS Sports PR, and co-founder of Women’s Sports Week. At a time when everybody seemed oblivious to the tech revolution in the sports sector, Rebecca, to shine a spotlight on this unheralded contribution, launched the now leading global tech-led innovation in sports, The STA Group.

The STA Group (Sports Technology Awards Group), is a constellation of companies which includes ENS, the UK’s longest-standing independent sports PR agency, and The Sports Technology Awards, which leads in the global celebration of tech-led innovation in sport. They also have a new podcast Tech Chairs Podcast that explores technology’s relationship with sports by inviting tech experts, champion athletes, and elite coaches to get their insider insights.

In a nutshell, James and Rebecca speak about:

  • Rebecca’s earliest sporting memories and her journey to sports tech
  • Her first break into the world of sports that was formerly a male-dominated sphere
  • The gap she went about filling on tech recognition in the sporting industry
  • The earliest stages of their launch and the biggest success story they’ve highlighted so far
  • Greatest challenges they faced in their young stages and how they’re now the leaders in their sphere
  • Insights she’d learned throughout her entrepreneurial journey and interaction with high-achieving business people
  • Importance of working towards being a master of one and getting into the guts of what you do

 

…and so much more!

07:36

The passion in the company was to really encourage recognition and reward for them, as well as create initiatives that made the brand stand out.
07:36

09:45

I’d always come up with different things and had always had managers who could see that entrepreneurial spark in me and encouraged it.
09:45

15:00

We needed to find that angle that made us unique in the landscape.
15:00

37:44

We try to be very respectful of the fact that people give us their time and they invest money with us.
37:44

44:45

Don’t try and boil the ocean. Pick one thing and do it well.
44:45

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