Welsh Athletics | James Williams | Coordinate Sport

James Williams

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Our guest this episode is James Williams, CEO of Welsh Athletics.

James is an ex international athlete and Commonwealth Games team manager. Now CEO of the National Governing Body he is responsible for driving the infrastructure, participation and elite performance of the sport in Wales.

Sport has been an integral part of his life and during the episode we discuss James’ childhood growing up in a famous sporting family.

His early career in sales with Gibert Rugby where he scaled the brand’s footprint across Wales and the south west. We also discuss the decision to leave that career behind to follow his passion of helping athletics fulfil its potential.

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