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Made By Sport

Sophie Mason

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Our guest this episode is Sophie Mason, CEO of Made By Sport.

Sophie established her career in fundraising introducing young people to new environments and outdoor activity with The Outward Bound Trust.

Working with the British Olympic Association, successfully leading their fundraising across multiple Olympic Cycles including London 2012 and moving on to support other clients such as BBC Children in Need, she has established herself firmly in the social impact space.

Now CEO of Made By Sport, she is now working hard to highlight the role that sports intervention can have on the lives of children across the country.

2:49

My professional trajectory into sport happened mostly by accident, and then I completely fell in love with it.
2:49

8:08

It’s about as difficult to raise £5 as it is £5 million.
8:08

21:55

Sport is one of the most socially effective vehicles we have to create outcomes.
21:55

33:05

We were genuinely saying for about two weeks, should we stop, pause, and then try and bring it back later?
33:05

39:21

Absolutely trust your gut.
39:21

More impact less work

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